As a Small Business having a Website is great tool to marketing your business. But you know your website must need few essentials thing that you might not know and affecting your SEO score.
In this blog, I have tried to cover these essentials thing that your website must contain to standout in this competitive market.
I have categorized these things in sub sections as:
Basic Setup
- Domain Name: Domain plays an important role for your website. A domain must be easy to read and remember.
- Logo: Clear and high quality logo which clearly represent your brand is required. The first thing visitor sees in your page is logo.
- Site Icon: This is the most ignored thing in building a website. Have a proper favicon for your website makes your website looks more trustable.
- Relevant Page Title: Title of the page is essential for SEO. It must be relevant to the content of the page used in the page.
- Clear Call to Action: Your website should show clear and easy to find call to action button.
- Clear Navigation: Navigation menu in your site must be easy to understand. Clear navigations makes viewer easily find what they are looking for.
Footer
- Navigation: Your footer should include list of pages in footer.
- Social Media Button: Add your social media pages to the footer to engage the viewer.
- Online Chat Feature: An online chatbot in your website helps you to reply to visitors in faster way. This is an optional feature but improves user experience.
- Contact Information: Footer should include your contact information like address, mobile numbers, emails, etc.
- Business Hours: Adding Business Hours gives more information about your business working.
Contact Form
- Contact Form: Include minimum and essential input fields to the contact page. Too many and irrelevant input fields makes user experience worse.
- Captcha: Including Captcha to the website blocks unwanted spamming
- Newsletter Subscription: Having Newsletter engage your previous visitors.
User Interface
- Easily Readable Fonts: Text content used in the website must be in proper font style which is easily readable.
- Understandable Links: Anchor Links must be understandable.
- Contrasting Colors: Proper color scheme should be used to keep user interface look elegant and beautiful.
- Correct Spelling: Check spelling of the content before uploading it to the server.
- Mobile Responsiveness: Must adapts to all devices like tablets and mobiles.
Server and Hosting
- Fast and Reliable Hosting: Choose a hosting plan whose servers are available in targeted audience place. Choosing proper hosting plan offers website performance.
- Automatic Website Backup: This feature helps you to revert back your website in case of any incident. Choose hosting plans which offers automatic backup.
- SSL: Valid SSL Certificate must be added to website to build trust of viewer.
Integration
- Google Webmaster Tool: Google Webmaster Tools (also known as Google Search Console), is a powerful platform that website owners can use to monitor how their site interacts with Google.
- Google Analytics Integration: Google Analytics is a free web analytics service that offers basic analytical tools and statistics used for search engine optimization (SEO) and marketing.
- Use You tube or Vimeo to upload your video instead of uploading it to your own server
Avoid
- Avoid Background Music: Do not add unwanted background music to your website.
- Avoid “click to enter” your website: User can visit your website without any extra click.
- Avoid adding too many animations: To many animations makes your website slow. Use minimal transitions.
- Avoid unwanted popups: Do not add unwanted popups to the website. It makes viewer irritable.
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